Creating a consistent brand across all of your social media accounts helps to make sure you’re instantly recognizable to your customers. If your Twitter username is @bobsonlinestore and your Facebook page is called “Bob’s Bargains”, then customers might not realize that both pages are for the same business! This is why it’s important to create consistent social media usernames and profile images.

Once you’ve taken the time to do this, people will be more likely to engage with you on the platform of their choice. And when they see your name and face popping up all over the place, they will start to trust you more, be more likely to open up your emails, and more likely to buy from you.

Not sure how you can go about branding your social media profiles correctly? This post from Social Media Today should help

Don’t Waste Time on Social Media!

It’s easy to get carried away on social media. Although it’s a valuable way to connect to your market and brand your business, it won’t help your business if you spend hours just chatting there! Make a smart plan to incorporate social media into your daily schedule without letting it drain your time:

• Start by deciding how often you want to post.
• Then use tools like Buffer or HootSuite to schedule posts in advance.
• Choose a time to check in each day for a fixed period – e.g. 15 minutes – to reply to people and like other people’s post.

By using this smart combination of scheduling and real-life interaction, you’ll be able to show up in your followers’ feeds throughout the day, but you won’t waste all your time on actually being there 24/7.

Use More Images on Social Media

Another tips on social media is to make good use of images, so if you’re still posting plain text updates consider mixing things up. Now that you can post images directly on Twitter, you have the opportunity to make a big impact. Tweets with images get 150% more ReTweets than those without

What kind of images can you post? Think inspirational quotes, info graphics and funny memes!