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Inbound marketing is a kind of “new” marketing that’s all about customers coming to you, rather than you having to go out and find them through traditional advertising methods.

There are a number of benefits to this kind of marketing: it helps you build real relationships where customers are happy to refer you to others, it helps build trust, and it can help get you noticed in a world where people are more and more infuriated by junk mail and intrusive ads.

Don’t Always Go for Short Term Profits

It can be tempting to go for short-term profits as an internet marketer. After all, it’s easy to send out email promos to your list and make some fast cash. However, you’ll be doing your business and your customers a favor if you start thinking more about building long-term relationships instead.

You’ve probably heard a lot of top marketers recommending you give things away for free. This can be hard to take in, especially if you’re not earning much money yet. However, giving things away for free has the power to earn you a lot more money in the long run.

Don’t be afraid of the fact that people won’t want to buy from you if you give them information for free. In fact, it makes them more likely to want to buy from you in future.

What to do when you are short on ideas?

Articles are crucial if you're building a business on the web. Not only can they help fill up your sites with content your readers will want, they can also be submitted to a variety of directories to help promote your website. But some people find it hard to write articles simply because they can’t come up with the ideas in the first place!

Most businesses are on a tight budget, especially when it comes to marketing. Many companies are finding that they don’t have a lot of money to invest on advertising and marketing. The irony is, not marketing your business will have a detrimental effect on your business.

One local business owner called Tom, who owns a fireplace store, has just put a closing down sign in his store window because nobody is visiting his store and he says he can’t afford to advertise any more. This year alone he has spent over $6000 on advertising in his local newspaper with expensive one time ads and it was a total waste of time and money.
Although it is sadly too late for Tom, the good news for other companies who are still in business is that online marketing is not only much cheaper but it is far more effective than traditional methods of marketing.  Plus, you can easily track the success of each marketing campaign that you launch. Here are some big marketing ideas for businesses on a small marketing budget: