"Search Engine Optimisation (SEO) is the process of improving the quality and volume of search traffic to the website or web page from search engine results page via targeted keywords. Generally, the higher your website position is in the search engine, a better chance you have over your competitors to gain more visitors or potential customers to your site."
There is some uncertainty and surrounding myths in search engine algorithm (SEO). Such questions arise, for example: Does it work? or Do I need SEO services? Of course, unless your site is continually monitored and optimised, search engines will fail to index your website in the top ranking position and the chance is that you will lose your potential customers. There are thousands of users searching online locally looking for a service or product to solve their problem areas.
The question is if a potential customer is performing a Google search for the products or services which your company offer e.g. 'builders in Cardiff', ‘restaurant Cardiff’, ‘electrician Newport’, ‘gutter repairs in Swansea’ etc, will they find your website first or your competitors? It is pretty obvious that if your business website is listed on the first page of Goolge, it is much more likely that they will contact you first to solve their problem.
Is your website Search Engine Friendly? The fact that you should know
- The days of searching for products or services using local papers, Yellow Pages or offline means is becoming less popular.
- Statistics shows that internet marketing is the fastest growing advertising medium, whilst TV, radio and other forms of advertising have all experienced drop in revenues in the past months.
- Google alone receives around 70 to 80% of all online searches (both locally and nationwide) in the UK
- People incline to buy a product or use a service from the top 10 search results as they generally believe that the most trusted result is on the 1st page of search engine.
- Marketing experts have researched and shown that over 90% of search traffic is coming from the first 3 pages of search engine (top 30 search results). Furthermore, with around 80% of traffic from the 1st page alone.
What a staggering fact and figures! This means that increasing your website's visibility is important and competing for 1st page ranking in the search engine is a must for all businesses and if your website is not anywhere in the top 3 pages, it’s unlikely that your potential customers can find you.
Here is an issue, there are many professional looking websites that are not search engine friendly on the Internet and as a result, many website owners end up with a website which no one sees. Furthermore, not all websites can be indexed properly by the search engines. Categorically, is your website one of them? If your site is not search engine friendly, we can help you to correct the possible errors on your site to meet the SEO standards.
As an Search Engine Marketing or Internet Marketing service provider, we provide Search Engine Optimisation (SEO) service plan and online marketing strategies to keep your site in good order for the importance of search engine rankings, brand exposure, gaining new traffic and increase sales enquiries.
Nowadays, optimizing a site can be inexpensive to maximise your web presence, which can be achieved in a number of ways. Optimising a site is a good return on investment for any business in longer terms, as it helps to drive web traffic to the site, thus increasing sales enquiries.
There is no pot-luck in SEO; the structure of your site must comply with certain standards to achieve good ranking result. It is not about a quick fix either but an evolving process which involves evaluation of the site content, keywords selection, keywords inclusion and other coding implementation factors. This is where we can help, the "On-page Optimisation" service, Keywords Research/ Analysis and Internet Marketing. We can also offer you a FREE Website Audit Report to analyse how well your site is optimised for your chosen keywords.
Target your geographical target market
We can help you to promote your site to improve your site ranking in Google based on your target market so that your potential customers can find you locally or nationwide depending on your geographical target area.
Looking for a proven search engine optimization service that can take your website to the top of Google fast? Contact Us now and ask for a no obligation quotation.