Before you start, ask yourself these questions:
Is there a market demand in your service area or the products you are about to sell?
Are there other solutions that can close the market gap to fulfill the same demand?
What is your Unique Selling Point (USP) and who are your direct competitors so that you set your price point correctly?
Market demand = Potential customers
Market demand informs you on the number of people that could buy your products or services and/ or how likely they’ll pay for them. This is one of the key principles in establishing a business and you can test the water without spending too much! Learn how to determine market demand for your service or product and increase your chances of startup success using marketing and analytical tools. If all is good, let's talk about Online Marketing.
- Do you know if your potential customers use search engines to look for your products or services in your niche market?
- Is there enough search volume for the keywords you are targeting?
- Are you targeting the right keywords for what the website is representing?
- Is your site fully optimised for all the possible keywords which your customers may be searching for in the search engines (keywords representing the market you are involved in)?
No doubts, the success of an online business or website traffic lies in choosing the right keywords . . .
If your answer is “No” to any of the above questions or there is a sign of uncertainty, then you are not delivering the best results for your website and your web traffic is likely to be untargeted . . . there is no guesswork when choosing keywords.
With our Internet Marketing service, we can suggest the most relevant keyword phrases for your business to ensure that it is relevant to what your website is representing.
If you have a web presence already, we can analyse your website based on the “On-page Optimisation” factors including the keywords you are targeting. After we have analysed your site, we will let you know if you are targeting the right keywords or not. Choosing the right keywords is the most important aspect of Internet Marketing. If the keywords you are targeting have low search volume or inconsistent search trend, then your website is not reaching its potential and it is pretty obvious that you are after the wrong keywords.
There are no doubts that the success of an online business or a website lies in choosing the right keywords. Targeting the right keywords will contribute to refine your target market and because the search traffic is more relevant to users in this case, this will increase the possibility of a conversion on your website as in “Call to Action”. We can help you to choose the targeted keywords based on what people are searching for in your niche market.
If you don’t have a website yet but intended to have one very soon, our team can research and suggest the most suitable domain and keywords to improve your site’s visibility in the search engine results page.
Search Engine Marketing or Internet Marketing or Online Marketing, whatever people call it, basically it covers different methods of the promotion of your website over the net, including Search Engine Optimisation (SEO), PPC advertising e.g Google Adwords Service, article marketing, social networking and much more. Depending on your company budget, you can choose your marketing platforms but internet marketing will be most effective if it's used in conjunction with Search Engine Optimisation (SEO) services.
Our internet marketing service is focusing on your target market and your customer needs. We offer practical insight in internet marketing, advice and support for your business. In particular we address the strategy behind successful internet marketing campaigns.
With our proven SEO strategies, we use different optimisation techniques and platforms to promote your website over the Internet via targeted keywords. At Kongnect Design, our Internet Marketing service compromises the following areas:
- Article Marketing (to target a specific product or service)
- Press Release Marketing (announcements and newsworthy items about your company)
- Viral Marketing (using social networking and bookmarking)
- Blog Network Marketing (both private and public blogs)
- Social Media Marketing
- Directory Marketing (DMOZ, industry related directories and others)
- Other Online Marketing Strategies
We provide SEO Reports on a monthly basis to monitor ranking and traffic performance in the search engine results page using Google Analytics. Kongnect Design has an excellent track record in internet marketing and we always seek the latest platforms in website technology so that you can stay ahead of your competitors. Working with our partners, we are able to access different SEO platforms and offer convenient, cost-effective internet marketing services for site owners, marketers and bloggers. Over the years, we have launched a number of successful campaigns for our clients.
Contact Us today to find out more about this exciting service and get your Free initial consultation.
What is Google Adwords?
Google Adwords is known as sponsored listings/ links or Pay Per Click (PPC) advertising and it is usually listed on the right column of the organic search results. This form of online advertising is so targeted that lets you advertise to just the people you want to reach by geographical areas. You can target locally (a particular town), nationwide or globally.
Google Adwords is one of the most favourite and comprehensive marketing tools that is available on the World Wide Web and if implemented properly, it can boost your business growth and increase your revenues month after month!
A "laser" guided marketing that puts you in total control to attract more visitors to your site and increase your sales success
Don't fall into the wrong hands
On the contrary, what is the damage if you implement Google Adwords incorrectly? If you don’t know what you are doing and targeting the wrong keywords for your business, it will have the opposite effect, damaging your pocket, waste of opportunity, time and effort.
Benefits of using our Google AdWords Service
At Kongnect Design, our Google Adwords service is aimed at businesses with online presence wanting to attract new customers faster, increase branding exposure and sales enquiries through online advertising. Google Adwords is ideal for both new and existing businesses.
With our Google Adwords experiences, we can set-up Adwords account and free your time, give advices and manage your ongoing Adwords advertising campaign to “laser” target your audience via relevant keywords, thus increasing traffic and most importantly meeting your daily budget.
For a fixed low monthly fee, we can manage your Adwords advertising campaign in the following areas, we will:
- Set-up Adwords advertising campaign from scratch and create ads to target your market niche by geographical area
- Set-up Google Analytics tool to monitor your website’s performance in terms of keywords effectiveness, unique traffic, referring traffic, user trends, bounce rate and track outbound links etc
- Perform a thorough keywords analysis – phrases that prospective customers may use when searching on Google for what your company offer
- Optimise your site in particular the homepage to work in conjunction with Adwords advertising campaign
- Perform competitors analysis and identify what keywords they are using
- Target your audience that are interest to you and select the language spoken by your clients and prospects
- Define your daily budget and bidding preferences, the amount you can afford to pay when an user clicks on your ads (cost-per-click CPC)
- Identify and compile relevant keywords into different advertising groups to target the sub-niches of your niche market
- Create advertising web page for products or services for each advertising group (you must supply us with the content)
- Install Google conversion rate scripts on your site to monitor the performance of each advertising group (conversion tracking)
- Tweak poorly performed keywords and the content of the ads to achieve the best possible results
- Monitor your Adwords advertising campaign and generate reports on a monthly basis
IMPORTANT NOTICE:
Google AdWords™ and Google Analytics are trademarks of Google Technology Inc. We are not affiliated with Google in any way.
