Welcome to KD Blog!

Plan Ahead!

It might sound extremely simple, but making good use of a calendar in your business can have a big impact. Scheduling in advance – whether that means product launches or emails – means that you’ll always have something concrete to work towards. It also gives you more time to get things done, and it helps you stay organized when it comes to outsourcing. You can also add important holiday dates to your calendar to help you plan your marketing around these events. These are the kind of things you might miss if you were winging things and waiting until the actual day to plan things.

One simple way to improve your profits could be to raise your prices. You might be worried that higher prices will turn customers off, but this isn’t always the case. Your price point can have an unexpected psychological impact on customers, and sometimes you might find that higher prices can lead to more sales. Of course, it’s important to test this out for yourself.

Sell More to Existing Clients

You’ve probably heard it many times before: it’s far easier (and cheaper) to sell to existing customers than it is to find new ones. If you want to improve your business, focusing on existing customers can pay off big time.

Although words have always been important in online marketing, visuals are playing a bigger and bigger role. If you want to grow your business, you should definitely start incorporating visual elements into your content.

It’s already clear how important visuals are on social media: images on Instagram get more than 1 billion likes every single day, Pinterest saw a 1000% increase in visitors in the space of a year, and more and more of us are using smartphones and tablets, where visuals really stand out.

Just because you run your own business online doesn’t necessarily mean you’re any good at copywriting. Unfortunately, however, copy sells, and it is important to try and perfect certain techniques to improve your conversions.

One simple trick is to start telling customers about the benefits of your products, rather than simply listing the features.

Networking can bring your business to new levels that just wouldn’t be possible by doing it all alone. Your contacts can introduce you to powerful people, share your content, help you come up with new ideas or even become friends! There are a number of ways to network more in your business:

• Attend live events,
• Make personal contact with some of your customers,
• Email bloggers you admire just to say hello,
• Have conversations on social media, join public groups & expand your reach,
• Arrange to meet your online colleagues in real life,
• Chat with others in marketing forums,
• Comment on other people’s blogs,
• Respond to comments made on your blog.

Make a goal to spend just 10 minutes a day doing activities like this and you’ll improve your business network. Improving your business isn’t just about improving your profits. It’s also about building relationship.