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What is Content Management System?

Posted on in Web Design

A Content Management System (CMS) is a software package installed by us, which is specifically designed to enable you to manage a website from a centralise point, called the backend administrator. Firstly, it provides you with a simple, non-technical way of updating your content. The interface is user-friendly and you can easily add new content (text, images, videos etc) to your site through the backend with a few clicks of a button. By providing web users with interesting and engaging new content on a regular basis, you increase your page exposures and marketing opportunities.

Other functions (if require during the CMS construction) enable you to send newsletters to your clients, upload photos to your online gallery, create a calendar of events and MUCH MORE!

Here are just a few of the many frustrations we heard from people who are not happy with their existing websites:

"My website is always costing me money - every time I change my marketing literature or my business evolves, I need a new website again . . ."

"The web developer takes forever to get round to updating it and gets it wrong twice before he gets it right . . ."

"It is too much hassle and expense updating the website that I just don't bother anymore . . ."

"My website is like a brochure, going out of date the minute it is published . . ."

A content management system website helps end the frustration and expense of dealing with website designers, here is why:

A website has to be up-to-date to be effective. If you rely on a web designer to update your site you know the real cost of website ownership. The average professional web designer charges £45 to £75 per hour and will have a minimum billing unit of 1 hour. How much do you pay your staff by comparison? That's the argument for a content managed site in a nutshell.

About Content Management System

Content Management System CMS) puts you in control:

Content Management System website is a platform that is easily managed by you. Better still, you can delegate the updates to a member of your team! Taking control is a liberating experience. Suddenly your website is up-to-date, always evolving with fresh content. It is now a useful and cost-effective communications tool for you and your customers. With our award winning Content Management System website, you can give control of your most valuable marketing asset to the people who need to communicate with your customers - not people who charge you £40 to £75 per hour and take days or weeks to make changes.

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