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Email Marketing

If you sell your own products (and you really should!) then make sure you’re collecting your buyers’ email addresses. Building an email list full of prospects is great, but building a buyers mailing list is even better.

By collecting their email addresses, you can market to them again in future. And remember, it’s far easier to sell more to your existing customers than it is to find new customers!

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Posted on in Email Marketing

We’ll start with the obvious since it’s the advice you’re most likely to have already heard online: “the money’s in the list!” People keep saying the same old thing because it’s true.

You might be thinking you should focus on getting search engine traffic, or hits from social media, but the bottom line is that, although this works, you can never fully control whether Google chooses to place your site at the top of the search results, or whether Facebook chooses to show your updates to all your fans.

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