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Subscribe to this list via RSS Blog posts tagged in Marketing

Posted on in Online Marketing

Inbound marketing is a kind of “new” marketing that’s all about customers coming to you, rather than you having to go out and find them through traditional advertising methods.

There are a number of benefits to this kind of marketing: it helps you build real relationships where customers are happy to refer you to others, it helps build trust, and it can help get you noticed in a world where people are more and more infuriated by junk mail and intrusive ads.

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Don’t Always Go for Short Term Profits

It can be tempting to go for short-term profits as an internet marketer. After all, it’s easy to send out email promos to your list and make some fast cash. However, you’ll be doing your business and your customers a favor if you start thinking more about building long-term relationships instead.

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Tagged in: Advice Marketing Tips
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Posted on in Online Marketing

You’ve probably heard a lot of top marketers recommending you give things away for free. This can be hard to take in, especially if you’re not earning much money yet. However, giving things away for free has the power to earn you a lot more money in the long run.

Don’t be afraid of the fact that people won’t want to buy from you if you give them information for free. In fact, it makes them more likely to want to buy from you in future.

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Tagged in: Advice Marketing Tips
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Posted on in Business

One simple way to improve your profits could be to raise your prices. You might be worried that higher prices will turn customers off, but this isn’t always the case. Your price point can have an unexpected psychological impact on customers, and sometimes you might find that higher prices can lead to more sales. Of course, it’s important to test this out for yourself.

Sell More to Existing Clients

You’ve probably heard it many times before: it’s far easier (and cheaper) to sell to existing customers than it is to find new ones. If you want to improve your business, focusing on existing customers can pay off big time.

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Posted on in Social Media

Creating a consistent brand across all of your social media accounts helps to make sure you’re instantly recognizable to your customers. If your Twitter username is @bobsonlinestore and your Facebook page is called “Bob’s Bargains”, then customers might not realize that both pages are for the same business! This is why it’s important to create consistent social media usernames and profile images.

Once you’ve taken the time to do this, people will be more likely to engage with you on the platform of their choice. And when they see your name and face popping up all over the place, they will start to trust you more, be more likely to open up your emails, and more likely to buy from you.

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Tagged in: Marketing Tips
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Posted on in Online Marketing

What to do when you are short on ideas?

Articles are crucial if you're building a business on the web. Not only can they help fill up your sites with content your readers will want, they can also be submitted to a variety of directories to help promote your website. But some people find it hard to write articles simply because they can’t come up with the ideas in the first place!

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Most businesses are on a tight budget, especially when it comes to marketing. Many companies are finding that they don’t have a lot of money to invest on advertising and marketing. The irony is, not marketing your business will have a detrimental effect on your business.

One local business owner called Tom, who owns a fireplace store, has just put a closing down sign in his store window because nobody is visiting his store and he says he can’t afford to advertise any more. This year alone he has spent over $6000 on advertising in his local newspaper with expensive one time ads and it was a total waste of time and money.
Although it is sadly too late for Tom, the good news for other companies who are still in business is that online marketing is not only much cheaper but it is far more effective than traditional methods of marketing.  Plus, you can easily track the success of each marketing campaign that you launch. Here are some big marketing ideas for businesses on a small marketing budget:

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Tagged in: Marketing Tips
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If you sell your own products (and you really should!) then make sure you’re collecting your buyers’ email addresses. Building an email list full of prospects is great, but building a buyers mailing list is even better.

By collecting their email addresses, you can market to them again in future. And remember, it’s far easier to sell more to your existing customers than it is to find new customers!

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Posted on in Email Marketing

We’ll start with the obvious since it’s the advice you’re most likely to have already heard online: “the money’s in the list!” People keep saying the same old thing because it’s true.

You might be thinking you should focus on getting search engine traffic, or hits from social media, but the bottom line is that, although this works, you can never fully control whether Google chooses to place your site at the top of the search results, or whether Facebook chooses to show your updates to all your fans.

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