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Highlight Benefits, Not Features!

Posted on in Business

Just because you run your own business online doesn’t necessarily mean you’re any good at copywriting. Unfortunately, however, copy sells, and it is important to try and perfect certain techniques to improve your conversions.

One simple trick is to start telling customers about the benefits of your products, rather than simply listing the features.

For example, if you’re selling a new kind of microwave, here’s how the features and benefits differ . . .

Feature: Uses 20% less power than previous models.
Benefit: Saves $10 on the average monthly power bill.

Feature: Quicker at cooking than previous models.
Benefit: Spend 25% less time in the kitchen!

Feature: Voice activated controls.
Benefit: Easier to use than ever before, even when you’re busy doing something else.

So next time you’re trying to sell something, think about ways you can turn it around and think about the benefits instead of the features. Read More on the Unbounce Blog

Tagged in: Business Ideas Tips

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