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Building Long-term Relationships With Your Customers

Posted on in Online Marketing

Don’t Always Go for Short Term Profits

It can be tempting to go for short-term profits as an internet marketer. After all, it’s easy to send out email promos to your list and make some fast cash. However, you’ll be doing your business and your customers a favor if you start thinking more about building long-term relationships instead.

This doesn’t mean that you shouldn’t promote products to your list. It just means that you need to think carefully about exactly what, and how often, you choose to promote.
This might lose you some money in the short term, but you’ll build a stronger business in the long run.

Track Your Marketing Efforts

It’s all very well trying new marketing methods to improve your business, but if you aren’t tracking them then you’ll never know where your time and money are best spent.

Whatever new method you try, make sure you’re tracking it. For example, you want to track how many new leads are coming from different sources, how many people are engaging with you on social media, how many solo ads subscribers are buying your offers and so on.

Experiment With Different Types of Content

Any online business owner needs content to build relationship, make sales and grow their business, but some of us are stuck thinking that this simply means articles and eBooks.

Experiment with the kind of formats you offer your readers. Think about things that can make your content more useful to them. For example, if you put together a tutorial on starting a new blog, add a checklist of the most important tasks. Or record a video to highlight something in a way that’s easy to follow along.

Always Include a Call to Action

Sometimes in marketing you really have to call people to action – tell people what you want from them. How do you do that? With a call to action of course! You can boost your marketing goals by making sure there’s a sentence or graphic in each blog post, email etc. that tells people what to do next.

This could mean an opt-in form for your email list, or a link to learn more in your paid product. It could even just be asking a question and inviting people to answer in the comments section.

Tagged in: Advice Marketing Tips

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