Although words have always been important in online marketing, visuals are playing a bigger and bigger role. If you want to grow your business, you should definitely start incorporating visual elements into your content.
It’s already clear how important visuals are on social media: images on Instagram get more than 1 billion likes every single day, Pinterest saw a 1000% increase in visitors in the space of a year, and more and more of us are using smartphones and tablets, where visuals really stand out.
Some more stats on visual marketing (from Sprout Social):
- Visuals are processed 60,000 times faster than words.
- 70% of search results are videos.
- Photos are “liked” twice as much as text updates.
- Videos are shared 12 times more than text and links.
So make visuals a key part of your online content strategy, starting today!
Share Stories In Your Content
Stories are always used in marketing to sell you more products, and they work very well. This is especially true in industries like weight loss where the stories show individuals having success with the product (see “Why Stories Sell” by Neuromarketing).
However, stories are also a great way to build your brand, even if you’re not directly selling anything. This could mean telling personal anecdotes through social media, or using something that happened in your life as part of a blog post.
Practice telling more stories in your content and you’ll build trust and deeper relationships as a result.
